Turbocharged Results

We were pleased with the huge TV turnout at the Motor Trend International Auto Show over this past weekend. In retrospect, it had all the ingredients for a media bonanza:

Good visuals—more than 500 gleaming cars.

Good angles—dream cars, customs creations and the latest in car technology.

Good guests—willing and early-rising spokespeople.

Good thinking—and the confidence of TV producers, assignment editors and reporters to have shots planned, guests prepped and talking points mastered—even with three stations shooting different stories at the same time.

The attention to detail paid off in media interest and public attendance—24 live shots in four days and a nice increase in the number of visitors over previous years.

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