Tie One On/On Message

We’ve been having some fascinating discussions about President Obama’s branding, messaging and PR tactics – his inaugural remarks, his strategies for building support for the stimulus plan, how Michelle and the kids are being used (or not used) to shape his image.  The one constant in all these conversations is a note on the President’s ties.

Red is power.  Blue is soothing and comforting.  Yellow is sunny… and supposedly cowardly. Our two favorite reads on the subject: Neck of State; http://www.livescience.com/culture/090206-red-blue-neckties.html ;