The Craft of PR/The PR of Craft

Sugarloaf Mountain Works, producer of 16 Sugarloaf Craft Festivals throughout the country, has selected Himmelrich PR to handle the public relations activities for for its shows and its national branding.

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We will begin our relationship with Sugarloaf by generating media recognition and public awareness of Sugarloaf’s 10 consumer shows this Fall, including new shows in Atlanta, GA and Wilmington, DE. Other Fall shows are held in Hartford, CT; Detroit, MI; central New Jersey; suburban DC, and Baltimore, MD. The national branding effort is aimed at increasing national visibility to artists and the craft community.

For over 30 years, the nation’s most talented artisans have sold their contemporary crafts and fine art at Sugarloaf Craft Festivals, rated as one of the Top 10 craft experiences in the country. Last year, more than 250,000 visitors purchased over $20 million in fine arts and crafts directly from the artists who were jury-selected for 16 Sugarloaf festivals.