What do public relations professionals do when stuck at home for a weekend because of a record 24” snowfall?  A quick survey of our staff reveals that we:

- shoveled: driveways, streets, alleys, cars, neighbors’ cars, mothers’ cars, sidewalks, paths, mazes for children, sled jumps in driveways
- baked: cookies, brownies, banana bread, potato chips, pigs in a blanket, bacon-wrapped tater tots
- partied: with neighbors, for the Super Bowl, at bars, alone
- laundered: clothes
- sled: at MICA’s huge hill, with aforementioned children
- surfed: websites
- watched: Super Bowl, news, bad made-for-TV movies, complete seasons (Burn Notice, Arrested Development, Big Love)
- hung: curtains, pictures, aforementioned laundry
- listened to: LPs, iTunes, podcasts, aforementioned children
- played: Bioshock, Halo 3, Chat Roulette, guitar (Hero and acoustic)
- worked: on proposals, for clients, out,
- drank

We like our clients to be in the spotlight, but twice in the past week, the spotlight has been on us. Todd Scott and I both shared our insights about public relations with some interested students.

Todd participated in Career Day at a local high school.

At the Maryland Institute College of Art, I met with students from the school’s Exhibition Development Seminar class. Over the course of a year, the students curate their own exhibition, from concept to installation, and also promote it. Using real world experiences from Himmelrich PR’s work for the Contemporary Museum, I explained the process for promoting an exhibition – online and traditional media, long and short leads, media previews to opening night.

We were happy to share our good work and good thinking with a new generation of budding PR professionals.

We are pleased to announce an exciting addition to the Himmelrich team. Katie Dill will be responsible for project management and coordination, focusing on the growing number of consumer shows and arts/entertainment venues that we promote. Most recently, Katie coordinated marketing initiatives for a Baltimore publication.  Welcome Katie.

Have fun. Learn. Do great work. And get credit for it!

We are now interviewing interns for Fall semester internships. This is a great opportunity to get “real-world” experience in a fun setting by working on really important projects: promoting shows and events, writing media materials, researching, assisting with media, and arranging promotions. To apply for an internship at Himmelrich PR, email Mike Fila at mike@himmelrich.com.

The Maryland Home, Garden & Living Show is the region’s largest, oldest, and most well-known consumer show for the do-it-youself-er and the “get-someone-to-to-it-for-me-”er. This Fall’s show, October 16 - 18 at the Maryland State Fairgrounds in Timonium, will include more entertainment, more features - and more communications. This is a result of the show producer’s renewed relationship with Himmelrich PR, including an expanded role with online and social media activities to promote the three-day event.

For decades, the Mark Building Company has been creating communities throughout Maryland.  Heavy machinery and skilled craftsman are now building Mark’s newest venture – Renaissance Square, the first community in Baltimore County to follow the community design charrette process established by the landmark Renaissance Redevelopment Pilot Program aimed at revitalizing older Baltimore County communities.  The 115 homes on 17 acres in the Middle River/Essex community adhere to the Enterprise Green Communities® criteria, exceed Energy Star standards, and offer unique financing options for qualified buyers.  We are pleased to be promoting this exciting new development.

Himmelrich PR is happy/pleased/delighted (jazzed/pumped/stoked) to announce that we’ve expanded our relationship with Sugarloaf Craft Festivals with increasing focus on social media and community relations. Sugarloaf will produce shows this Fall in Hartford, Philadelphia, Wilmington, Central New Jersey, Baltimore and at multiple locations in the Washington D.C. area.

Sugarloaf has been producing craft shows since 1976. Last year, more than 200,000 people visited Sugarloaf’s 15 shows to view and purchase works from more than 1,000 nationally-acclaimed and emerging artisans. Visit Sugarloaf’s website - www.sugarloafcrafts.com - for more information on this leader in connecting talented artisans with the people who appreciate their handmade work.

Last week, Himmelrich PR President Steve Himmelrich gave two presentations at the National Association of Consumer Shows (NACS) annual convention in Memphis.

In “Working with a PR Firm,” Steve helped attendees understand how to balance traditional media with social and new media, and how to identify a PR firm that can help determine which recipe/procedure/prescription/method/formula/scheme is most appropriate for them

In the other presentation, “Partnering With Charities,” Steve shared insights from show managers who have developed successful relationships with non-profit organizations in their areas and offered suggestions for how to create effective partnerships.

NACS is the national trade association for the consumer show industry.

We are currently accepting applications for summer internships.  Our Interns get exposure to all aspects of public relations: writing, researching, working with the media, and planning events and promotions.  Summer internships are usually part-time and are best suited for college upperclassmen majoring in public relations, marketing or a related field.  Internships are unpaid; students are encouraged to arrange for academic credit for their experience.

Interested students can send resumes to jobs@himmelrich.com

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.  No phone calls, please.

We are pleased to be promoting the introduction and launch of Arts Every Day download too old too cold darkthrone .  This exciting new organization incorporates arts education and cultural experiences in Baltimore City public schools by making the connections between arts organizations and artists, and the teachers and parents who value their work.

Watch for the launch event in November.