Monday Morning Marketing: Purple Monday

We are based in Baltimore. That means that on this Monday morning, the day after the Baltimore Ravens defeated the Houston Texans (which, in a rare moment when we all agree, is not the most original name), all the buzz in Baltimore is about the Ravens.

But not all our clients are based in Baltimore, even though our work for them is here. A good part of our time this Monday morning has been spent explaining the nuances of local media. We are helping our clients understand why local television producers are saying things like “if it’s not about the Ravens, we can’t confirm coverage,” even for stories that have been planned and confirmed for weeks. We’re explaining why published photos from their events this week will include lots of purple shirts, and hats, and jewelry, and feather boas.

So on this Monday morning, we are reminded that as successful as we think we have been (or will be), we can’t control everything. And we are reminded that while we may understand the nuances and reasons of media, we appreciate having understanding and reasonable clients.

Go Ravens!