Ladder of Success

We all recognize the growing impact of social computing on our everyday lives, but it’s nice to have statistics to back it up.  Last year, Forrester Research published its Social Technographics Ladder, which categorized surveyed online adults based on their level of participation in social computing.

Last Monday, Forrester’s Groundswell blog released the 2008 survey which showed that 75% of respondents are at least “spectators” (the first “rung” in the ladder of social computing participation), compared with only 56% last year.  That’s quite a jump but not hard to believe considering how these technologies continue to revolutionize almost every aspect of our lives.

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