First Indy Health Expo: Crowds in Colts Jerseys

There is a PR case study in here somewhere: a, first-time, two-day public event…the second day on which the NFL conference championship is scheduled in the same city…  the headline entertainer for the first day can’t leave Los Angeles because of the storms… the big-name speaker for the second day goes to Haiti to help in the earthquake recovery effort…and the satellite truck breaks during the live TV coverage before the opening.

So after lots of strategy sessions, hand-holding, and good old-fashioned improvisation, this past weekend’s inaugural Indy Health Expo exceeded expectations.  The crowds were enthusiastic, the aisles were packed, and many vendors sold out of their products and asked when the next show was scheduled.  The Indianapolis media covered the event well. And really, how often can you legitimately say you succeed in the face of not one, but two natural disasters?  Check out coverage in the Indianapolis Star, Indianapolis Recorder, Inside Indiana Business, and Current in Carmel.