Back to School…

We like our clients to be in the spotlight, but twice in the past week, the spotlight has been on us. Todd Scott and I both shared our insights about public relations with some interested students.

Todd participated in Career Day at a local high school.

At the Maryland Institute College of Art, I met with students from the school’s Exhibition Development Seminar class. Over the course of a year, the students curate their own exhibition, from concept to installation, and also promote it. Using real world experiences from Himmelrich PR’s work for the Contemporary Museum, I explained the process for promoting an exhibition – online and traditional media, long and short leads, media previews to opening night.

We were happy to share our good work and good thinking with a new generation of budding PR professionals.