Spreading Holiday Cheer

The holidays began at Himmelrich PR this past weekend; we promoted three holiday kick-off events and are celebrating their success.

Oklahoma City welcomed the season with the lighting of its Bricktown Canal Lights on Saturday night. Hundreds of Oklahomans enjoyed water taxi rides, refreshments, live music, Santa on a Segway, and the official switching-on of the lights along the mile-long canal in downtown OKC. We were there coordinating our client’s title sponsorship. The only drawback to the event was that the fleece jackets we ordered for their employees went unused – no one anticipated 80 degree weather in November.

The fleece jackets did come in handy in Columbia, South Carolina, at Saturday’s opening of Santa’s Village at the Riverbanks Zoo and Garden. We arranged our client’s sponsorship of the main attraction here, too, (although Santa had to use his own two feet to greet the hundreds of kids at this event).

It wasn’t just the start of the holiday season for us, but also for more than 20,000 craft-lovers who attended the Sugarloaf Crafts Festival (our client) in Gaithersburg, Maryland. With holiday lists in hand and noticing scads of media mentions, attendance was up 10% over last year… a wonderful start to the holiday season.