Himmelrich PR, Good Thinking.

The Naming of Things

At our Friday afternoon staff lunch (this week, Greek!), we were struck by how much of our work this past week has been about naming. We are naming a new downtown development. We are beginning the branding process for a client’s new business and the rebranding process of a nonprofit organization. We are naming a signature cocktail for a fundraising event and coming up with the title for summer-long promotions.

This week’s name-centric client work reminded us of how important names are: to us, to our clients and to their identities. A name shapes perspective, elicits emotional response and creates an identity. What’s in a name? To us, it’s good thinking.

According to the well-cited writer Anonymous: “Words have meaning and names have power.”

April 18, 2014   Comments Off

Weekend of Crafts—Just the Facts

- 46 miles from Baltimore
- 3 days of festival fun
- 22 hours of craft buying and browsing
- >10,000 craft lovers in attendance
- ≈$1 million in craft sales
- 10 feature stories in local and national publications
- 6.5 minutes of broadcast TV coverage
- 1 great weekend at the Sugarloaf Crafts Festival in Gaithersburg, MD

April 8, 2014   Comments Off

Hug a News Person Day

Our job requires a lot of interaction with the media. We’ve worked with journalists, reporters, anchors, writers and freelancers all around the country, and today we’d like to say “thanks.”

Thanks, newsmen and women, for being fair. Thanks for answering our calls and reading our emails. Thanks for remembering our names and, more importantly, the names of our clients. Thanks for bringing us the news every day. And thanks for helping us do our jobs better.

April 4, 2014   Comments Off

Summer Internships: Available Now!

We are currently accepting resumes from college students interested in an internship over the summer. We welcome interest from communications, public relations, marketing, English or business majors who want to build their portfolios and their knowledge of PR.

Interns at Himmelrich PR work as part of our client teams and do real work for clients, including:
- writing press materials, newsletters and other publications
- creating content for social media
- researching media and promotional opportunities
- developing media lists
- tracking media

Our internships are unpaid and can be used for academic credit. We prefer students with course work or prior experience in public relations, marketing or communications. Interested students should email a resume and cover letter to internships@himmelrich.com.

No phone calls, please.

April 3, 2014   Comments Off


On Twitter and Instagram, today is #wcw—“woman crush Wednesday.” Even though we’re not posting photos of the women we are infatuated with, it’s still #wcw here—“wonderful client Wednesday.” Here’s what’s up:

We’re promoting fundraising events in DC and Boston for Crawfish for Cancer, an organization raising funds for multiple myeloma cancer research.

We’ve begun planning the Women’s Housing Coalition’s annual Twilight Garden Party fundraising event in May.

We’ll be in Gaithersburg, MD this weekend at the Sugarloaf Crafts Festival, the second to last show of Sugarloaf’s spring season.

We were just asked to coordinate a clients’ sponsorship of multiple events around the country.

#wcw. We can work.

April 2, 2014   Comments Off

Happy Opening Day! Go Orioles!

O's Opening Day - Mar 31 14

March 31, 2014   Comments Off

March Media Madness

We’ve been experiencing some March Madness of our own these past two weeks—mad with media for back-to-back weekends of Sugarloaf Crafts Festivals. The first was in Oaks, PA, where FOX 29’s Good Day Philadelphia hosted a pottery demonstration from a Sugarloaf artist and The Bucks County Courier Times, The Intelligencer and The Daily Local (plus lots of other local Philadelphia and South Jersey newspapers) ran features about the Festival and its many talented artists. This past weekend, the Asbury Park Press, NJ.com, and other local New Jersey newspapers covered the Festival in Somerset, NJ. Attendance, sales and spirits at both shows were high—so while the past two weeks have left basketball fans with some upsets, we’ve had nothing but wins.


March 25, 2014   Comments Off

Our #FirstTweets

In honor of its 8th birthday, Twitter released a new tool where users can find their #FirstTweets. We’re game. Here are ours:

“Find us at www.himmelrich.com

“I figured this was the quickest way into the Library of #Congress.”

“Drinking coffee, creepin’ on bloggers”

“How do I find people I know?!”

“just painted one of matt’s old dressers my current favorite colors: gray & purple.”

“last day of the Examiner – one less opportunity for an old-school (but satisfying) experience”

“5 hours till the next plane leaves for bmore. #whataday

“no more playoff hockey on tv- upsetting”

“Finally figured out how to reset my password, I can use twitter now!”

“Why is it cold out on a day I decide to wear shorts?”

“finally made a twitter! #peerpressure”

March 21, 2014   Comments Off

Two Positions Available: Account Executive and Account Coordinator

Himmelrich PR has two immediate positions open: Account Executive and Account Coordinator. Both positions offer a great opportunity to produce creative work for a variety of local and national clients, including events and shows, nonprofits, attractions, and large corporations. We offer a fun place to work every day with smart and nice people, a pretty cool office in Hampden, and lots of sharing of ideas.

Account Executive
We are looking for someone who can provide leadership, handle media relations, create promotional partnerships and coordinate client sponsorships for projects in Baltimore and around the country. The AE will serve as the principal contact for many clients and will lead staff teams working on these projects.  The successful candidate should:
- have a minimum of four years of public relations and media experience
- have proven success identifying, pursuing and placing prominent media coverage
- be a strong writer for all types of media
- have experience developing and coordinating promotional activity
- be a self-starter with experience managing projects
- be well-organized, well-spoken and well-read

Account Coordinator
The Account Coordinator will support our work for some of our most visible clients by writing content (including blog posts, social media posts, press releases and newsletters), managing clients’ social media accounts, conducting media research, and managing databases and media monitoring systems.  The successful candidates should:
- have a minimum of two years of public relations and/or media experience
- be a strong writer for all types of media
- be exceptionally well-organized

We’ve got a lot going on so we are eager to fill the position as quickly as possible. We are accepting resumes at jobs@himmelrich.com. No phone calls, please.

March 20, 2014   Comments Off

Ain’t No Tickets Left to Sell

On Saturday, June 28 Diana Ross will perform at the Modell Performing Arts Center at the Lyric. A portion of the ticket sales will benefit the Edward A. Myerberg Center, one of our clients. Those tickets, however, are sold out. And that’s why we’ve been singing, “ain’t no tickets left to sell!” In fact, all the tickets were snatched up in less than a month. That means that the remainders of our marketing and media plans have been abandoned because, well, there are no tickets left for us to market or get media for! We’d love to take all the credit for the tickets selling out so quickly but… after all, it is Diana Ross.

March 18, 2014   Comments Off