MyCFAVisit Customer Experience survey
Himmelrich PR, Good Thinking.

Nice Start

A pretty nice start to the new year – front page, above-the-fold photo of a client’s event.

January 1, 2020   Comments Off on Nice Start

End of the Year

The end of December… a natural time to pause, take stock, and consider our work and experiences over the past year.

In 2019, we helped clients launch programs, sell tickets, and bring attention to important issues that impact lives. We announced new events, new hires, and new software features. We spent time in schools and concert halls, cavernous exhibition halls and intimate meetings, executive suites and apartment buildings for low-income residents. We wrote websites and press releases available to everyone and confidential strategies to be shared with few.

In 2019, we were reminded about what works for our clients and their audiences – and for us.

Here is some of what we were reminded of in the past year:

– Start with Why. What we (and our clients) do and how we do it is always more successful when it’s based on why we do it.

– Listen. Insight comes from listening to what is being said, what is meant – and what is not being said.

– Ask. One of our favorite responses from a client is “that’s a good question” because it means we have hit on something that matters and might be, as yet, undiscovered. It’s good to discover.

– Be thoughtful. We mean the “be nice” kind of thoughtful as well as the “keep an open mind” kind. Ideas and inspiration can come from anywhere, anybody, at any time.

– Do good work. Smoke disappears and mirrors distort. Bells fade and whistles are brief. Good work stays and matters.

– If at first you don’t succeed, evaluate, reconsider and refocus before you try again.

– Give thanks. We are grateful for the trust our clients placed in us in 2019. We intend for our work, our learning and our reminders in 2020 to continue supporting and inspiring them.

Happy New Year.



December 30, 2019   Comments Off on End of the Year

What’s New

April 30, 2019   Comments Off on What’s New

Elevating and Celebrating Great Leadership

We are constantly encouraged and moved by our work in education, especially when we get to work with school principals. Promoting the Fund for Educational Excellence’s annual Heart of the School Awards is always a joy because we get to share the inspiring stories of these tireless, creative, passionate leaders who build positive school cultures and engage active communities.

Last week, the Baltimore Sun’s Roughly Speaking podcast ran a series of conversations with the five 2018 Heart of the School Awards winning principals. They are worth a listen:

August 3, 2018   Comments Off on Elevating and Celebrating Great Leadership

Summer Arts (and Media)

Earlier this month, Young Audiences of Maryland kicked off its Summer Arts & Learning Academy (SALA) at eight sites across Baltimore. In this free, five-week program for 2,200 Baltimore City children, artists and classroom teachers collaborate to provide creative and interactive experiences in math and reading.

We’ve come to understand the proven effectiveness of this arts integration approach in stemming summer learning loss, where students lose academic ground over the summer.

And it was heartening to see that local and national media agree on the importance of this program. WYPR’s On The Record spoke with representatives from Young Audiences and Baltimore City Public Schools, WJZ-TV visited Wildwood Elementary to see first hand the joy of learning in students, and Maryland Public Televison’s Direct Connection further explored this issue.

Nationally, the Hechinger Report highlighted the Summer Arts & Learning Academy and Education Dive did the same.

July 28, 2018   Comments Off on Summer Arts (and Media)

That’s a Wrap

May 8, 2018   Comments Off on That’s a Wrap

Lifting All Boats

The Baltimore Boat Show saw its highest attendance since 2009 last weekend, up 8% over last year.

We’ve worked with many consumer shows before, during and after the “Great Recession” and it’s exciting to see attendance and sales boom again. We’re also promoting two more high-ticket consumer shows this coming weekend – the Motor Trend Auto Show in Baltimore and the Timonium Motorcycle Show; we’re hoping the trend continues.

With so many dealers closing sales at the boat show, it made for an upbeat environment to capture some Facebook Live Video.

On the heels of Facebook’s announcement that it was further restricting brands’ prominence in newsfeeds, it was great to find Facebook still giving preferred treatment to video, especially live video. We saw thousands of views of the boat how posts during the four day show.

It was a busy weekend in Baltimore, with the show fighting for media attention with Orioles Fan Fest, the Polar Bear Plunge and Shen Yun.  We were happy to bring all four local TV stations to check out the boats and to earn coverage from the Baltimore Sun, Annapolis Capital, Baltimore Business Journal and prominent local magazines. Smaller papers like the Bay Weekly, Cecil Whig and Frederick News Post helped drive attendance from an audience that takes their Chesapeake Bay boating seriously.

February 7, 2018   Comments Off on Lifting All Boats

Planes, Boats and Automobiles

It’s that time of the year: we’re accelerating our promotion of public shows. This weekend, we’re sailing through publicity for the 400-vessel Baltimore Boat Show at the Baltimore Convention Center.  In February, we’ll be getting a lot of mileage in the media for the huge Motor Trend Auto Show and steering enthusiasts to the Timonium Motorcycle Show. Come March, we’ll be driving the promotion for the annual Spring Maryland Home & Garden Show, where this year’s garden theme is “Planes, Trains and Automobiles.”

Let’s get the show(s) on the road. Our clients are ready to sea and be seen.

January 26, 2018   Comments Off on Planes, Boats and Automobiles

Station North Mini Golf

July 23, 2017   Comments Off on Station North Mini Golf

City School Celebration

Who would have thought that there was a koi pond and tilapia farm at a Baltimore City public school? Who knew that there was a high school curriculum centered around hip-hop music and poetry?

Well, now we know… after our inspiring visits to schools with these, and other, innovative programs and working with the energetic educators who lead them.

On Monday night, the Fund for Educational Excellence – and 500 community leaders, families, and supporters of public education in Baltimore  – honored Baltimore’s 181 public school principals at the annual Heart of the School Awards.

There were over 550 nominations for 84 principals for this year’s awards. Ten principals were named finalists, and five were honored as Heart of The School Award winners for their leadership, innovation and commitment.

The festive and moving celebration featured Baltimore City School parent and “Indie Mom of Comedy” Meshelle, inspiring messages from former US Secretary of Education John King and city school CEO Sonja Santelises, and standing-ovation after standing-ovation in appreciation of the principals.

Proceeds from the event benefited the Principal Support Fund, which awards grants to principals for professional development, school programs and special events. In the past year, the Fund has awarded 26 grants to Baltimore City Schools principals totaling more than $100,000.

Here is some coverage of the event: Baltimore Sun, WJZ, The Steiner Show, Fox45.

May 24, 2017   Comments Off on City School Celebration