April 10, 2015 Comments Off
A typical question to PR professionals: “So what, exactly, do you do on a typical day?”
Our answers today:
– met with a Muslim scholar
– priced out custom ping pong balls
– spoke to writers about Game of Thrones related crafts
– discussed how proposed legislation in North Carolina might impact a client’s branding initiative
– developed marketing plans for a dance festival and a fundraising gala
– evaluated 30 applications for summer internships
– tasted menu items from a soon-to-open restaurant
– wrote the plan for a website relaunch
– scoured the Internet for whiskey websites, blogs, magazines and distilleries
– designed a postcard for a client’s new initiative
– led a brainstorm session for a client’s a summer fundraising campaign
– negotiated contracts for client sponsorships
– discussed ideas for a client’s onsite presence at festivals
– researched crawfish puns for social media posts
– talked to artists who paint ostrich eggs and build custom guitars
– bought baseball-themed snacks for our staff Opening Day celebration
April 10, 2015 Comments Off
With Easter and Passover this weekend, it seems appropriate that we have renewed our relationship with the Institute for Christian & Jewish Studies, the Baltimore-based organization that explores religious differences in order to foster tolerance and understanding. As part of the ICJS’s expanded mission to include Muslim theology, the keynote speaker at its annual Manekin-Clark lecture on Wednesday, May 13, will be Eboo Patel, the founder and president of the Interfaith Youth Core.
We are pleased to be part of this important work.
April 3, 2015 Comments Off
We’re looking forward to the next few months promoting three of our favorite nonprofit clients’ annual fundraising events, each benefiting a worthy cause.
On April 25, Crawfish for Cancer will host its third annual crawfish boil in Washington, DC. Based on this tradition that began at Williams College, Crawfish for Cancer raises funds for Multiple Myeloma Cancer research and educates young professional about the disease.
The Women’s Housing Coalition’s Spring Spectacular will be held on May 27. The organization helps formerly homeless women by providing affordable permanent housing and supportive services. In an evening of cocktails, hors d’oeuvres and live music, WHC will raise awareness of the issues facing homeless women in Baltimore—(and money to support their work.)
On June 4, the Edward A. Myerberg Center’s fundraiser will feature the Broadway Tenors, a trio of award-winning Broadway actors performing the best in musical theatre. Proceeds from the event will benefit programs for Myerberg members—active older adults in Baltimore.
March 23, 2015 Comments Off
Interest from communications, public relations, marketing, English or business majors who want to build their portfolios and their knowledge of public relations are welcomed. Interns work as an integral part of our client teams and produce real work for a variety of local and national clients, including events and shows, nonprofits, attractions, and large corporations. Duties include:
– writing press materials, newsletters and other publications
– creating content for Twitter, Facebook and Instagram
– researching promotional or media opportunities
– developing press lists
– working with media
– participating in and contributing to brainstorms
– tracking media coverage
March 16, 2015 Comments Off
The Maryland Home and Garden Show concluded on Sunday after two weekends of beautifully landscaped gardens, home improvement contractors and DIY seminars inside the Maryland State Fairgrounds. With two snowstorms in two weeks, tens of thousands of visitors and dozens of print, online and television media were eager for a hint of spring.
Stories about one of the show’s most interesting features—a sustainable “Tiny House”—ran in the Frederick News-Post and the Capital Gazette. This morning’s Baltimore Sun included an article recapping the show’s success and posted its second online photo gallery with images of the lush landscapes. Last weekend, WBAL TV and WJZ TV gave viewers a sneak peak of the springy, warm vibe on some of the coldest days of the year.
With the temperature finally rising and the conclusion of another successful Maryland Home and Garden Show, we think spring is finally on its way!
March 9, 2015 Comments Off
We spent yesterday afternoon sorting, labeling and cataloging more than 300 books for the Head Start program at six Baltimore County schools. While learning how Head Start provides vital resources that inspire and educate students, we also learned about each other’s favorite moments in Dr. Seuss stories. And we were all reminded by Dr. Seuss that “Today was good. Today was fun. Tomorrow is another one.” (Seems like a pretty timely reminder on a day before a “snow day.”)
March 5, 2015 Comments Off
Over the past two weeks while Boston saw record snow, we saw record media for the New England Boat Show. The nine-day show wrapped up on Sunday and featured 800 boats, over 100 seminars and special appearances from the captains of National Geographic Channel’s Wicked Tuna. Snow is usually the enemy of show promoters, but we jumped at the chance to use the winter weather to our client’s advantage.
Major Boston media covered the show like snow covered the city—a lot! Among the many stories and mentions were Boston.com’s articles and videos about a boat stuck in the streets of Boston on its way to the show, winter getaway ideas, daydreaming about boats, and things to do around Boston. In print, the Boston Globe, the Boston Globe Magazine and Boston Magazine all named the show a top “Thing to Do” this winter. WHDH and WCVB ran stories about exhibitors transporting their boats through the snow to the show.
Sometimes when snow falls, media goes up!
February 24, 2015 Comments Off
After returning from his stay on the International Space Station, NASA Astronaut Reid Wiseman landed at the Maryland Science Center yesterday. During his three-hour visit, he captivated visitors with stories and videos of his wild adventures in space. The press was wild about Reid too. WBAL, WMAR, WBFF and WJZ interviewed him and The Baltimore Sun ran a huge article (and on the front page!) as well as posted an online photo gallery.
With lots of great media for Reid and the Maryland Science Center, let’s just say we’re over the moon!
February 12, 2015 Comments Off
The New England Boat Show begins this weekend and move-in is this week—800 boats being loaded into the Boston Convention and Exhibition Center… in the middle of a historic month of snow. Today, in the midst of our move-in media pitching, a boat got stuck in a snow bank…in the middle of downtown Boston. Yeah, that happened.
Here’s what happened with us: we jumped on the phone with every TV station and newspaper in Boston to make sure that if they were going to report that a boat was tying up traffic in downtown Boston, they should report where the boat was headed. Yeah, PR works.
Within an hour, all four Boston TV stations mentioned that the New England Boat Show opens this weekend. A daily paper that was “thinking about writing a piece” is now writing a piece for tomorrow’s paper. We’ve spent all afternoon trying to capture all the online mentions of the boat—and the boat show! And, the show’s Twitter and Instagram gained as many followers in a couple of hours as they usually did in three weeks!
We’re sorry, Boston commuters. We’re sorry, owner of the stuck boat. But we’re just doing our job…well.
Photo courtesy of Twitter user @dhack21
February 11, 2015 Comments Off