Today is Himmelrich PR’s 17th Anniversary. After more than 120 clients, many awards, many smart employees and many adventures, we’re struck by what we’ve accomplished—what we’ve done—in our 17 years. To celebrate our anniversary today, we will do what we do.
At 5 am, we coordinated a TV segment at a consumer show (we have another at 11, then again at 1). It’s what we do. We began our day together with donuts because that’s how we start every milestone. It’s what we do. We’ll be presenting 25 possible sponsorship opportunities to a client for events around the country. It’s what we do. We’ll be finalizing media for an event next weekend in Philadelphia and our agreement with a cool new client. It’s what we do. We’re shifting work and filling each other in to cover for a co-worker who is on Day 3 as a juror for a trial. It’s what we do.
We love doing what we do … and we’re going to keep doing it.
March 7, 2014 Comments Off
The New England Boat Show sailed into Boston this weekend, and so did we. It was a big opening (dozens of press people attended the media preview) of a big show (nine days, more than 800 boats covering 360,000 square feet at the Boston Convention Center), and there was some big, impressive media coverage, including Boston Magazine, The Boston Globe, Connecticut Magazine and a number of local publications. The results were big, too: a 40% increase over last year’s opening weekend.
February 24, 2014 Comments Off
February 13, 2014 Comments Off
Thanks to Twitter accounts like @SochiProblems and @SochiFails, sometimes it feels as though we’ve heard more about the problems with the Winter Olympics in Sochi than about the actual games themselves. We’ve seen more live tweets from journalists concerning their unfortunate accommodations than live winter sports, more articles about the lack of people in the stands than countries’ standings in the games and heard about more risks taken by sponsors than risks taken by skiers flying down 300+ foot ramps.
We’re looking forward to getting past the fuss because all we want to do is watch the games!
February 10, 2014 Comments Off
This past weekend had us reeling in media in Baltimore for the Baltimore Boat Show and consorting with craftspeople in Chantilly, VA at the Sugarloaf Crafts Festival. WJZ, WMAR, WBFF and ABC’s The List covered the Baltimore Boat Show throughout the weekend, 98Rock interviewed the show’s special guests (cast members from the History Channel program Swamp People) and The Baltimore Sun ran multiple articles about the show’s features. The Sugarloaf Crafts Festival also got great coverage with a feature in the Washington Post, a segment on WJLA’s Let’s Talk Live and multiple artist features in Connections newspapers. Overall, it was a weekend of crafty coverage and a boatload of fun.
January 28, 2014 Comments Off
One of the nominees for our Word of the Year was “TL;DR” (too long; didn’t read). The Official Word of the Year Committee rejected this nominee because it did not meet the competition’s criteria of having widespread recognition and visible prominence.
That was then. This is now.
Last week, this trending phrase came up a lot in our conversations.
A client asked one of our Account Executives to take care of something that she had already handled—and had actually told the client in an email that she handled it. However, the line in the email where she indicated having completed the request was one of the last lines in the message. Must have been too long for him to read.
We also shared our thoughts about an article by Seth Godin that criticized “TL;DR,” remarking that judging the value of something simply by its length is foolish. The article even suggested that we throw out the acronym “TL;DR” and replace it with a new one that makes more sense: “NW;DR” (not worthwhile; didn’t read).
These examples were reminders that culture and technology have changed how we get information—reminders that we have to be more aware of the length of our written work and the structure of our emails in order to make sure our recipients get the information we want them to get. More than one of us used the cliché “don’t judge a book by its cover;” just because something is long doesn’t mean it’s not relevant or important or has good information, even at the end.
We also noticed last week that we sometimes can’t stop ourselves from talking in abbrevs.
January 13, 2014 Comments Off
On Friday, the American Dialect Society chose its word of the year: “because.” The Oxford Dictionaries chose its word of the year earlier in 2013: “selfie.” We were inspired and it caused us to wonder: what would our word of the year be?
We took a poll and the clear favorite was “engagement.” We understand that the word is overused and quickly becoming a cliché, but isn’t that part of the criteria for award-winning words?
Public relations is no longer passive. It’s not enough to simply get the hit or create visibility. Our job is to develop the mechanisms by which people connect (a runner-up word) to our clients. Our conversations with our clients are increasingly moving towards helping them enlist “brand ambassadors” and “evangelists” who share (another runner-up word) their experience and activate (a runner-up word) others to engage.
As we engage with our clients in the new year and work with them to engage their audiences, we’re also engaging in some good thinking. Those are our words of every year.
January 6, 2014 Comments Off
- writing press materials, newsletters and other publications
- creating content for social media
- researching media and promotional opportunities
- developing media lists
- tracking media
Our internships are unpaid and available for academic credit. We prefer students with course work or prior experience in public relations, marketing or communications. Interested students should email a resume and cover letter to email@example.com.
No phone calls, please.
December 30, 2013 Comments Off
The holidays are filled with traditions—traditions with family, with friends and with co-workers. This year, we’ve noticed that almost all of our traditions are based on one thing: food.
We’ve been receiving gifts of sweet and savory snacks from clients, vendors, friends and colleagues. Last week, we celebrated the season with our annual holiday dinner. We said farewell to our fall semester interns with tastings of lots of cupcakes, and chips and dip. For our annual holiday volunteering, we served hot meals at Beans and Bread. And today is our annual Cookie Swap.
Clearly, PR doesn’t stand for “Portion Rationing.”
December 23, 2013 Comments Off
This past weekend’s Sugarloaf Crafts Festival in Chantilly, VA was a great cap to our fall season of festivals and shows. Artists made record sales and media, including the Washington Post and lots in Northern Virginia, recorded the action. We have promoted ten festivals in eight markets in ten weeks, eight of which had increases in attendance (aargghh … bad weather is the bane of every event promoter’s existence).
As one (show) season ends, another (holiday) season begins—and with it, lots of planning for the next (spring) season of client events.
December 17, 2013 Comments Off